VISTA IS ON THE UP!

My name is Jaimie and I have lived and worked in Vista for the last 20+ years. I have been the Creative Director for Tony Hawk since 2002, and I have my own graphic design studio right here in Vista doing design work for tons of big companies. If you’re interested, there is more info here. In 2019, I took it upon myself to promote the excitement and great things happening in our fine city by making stickers that say “Vista is on the up!” Maybe you’ve seen them around town…they’re everywhere. In 2024, I was chosen out of a group of graphic designers to rebrand the city of Vista with a new logo and design system for the city, as well as design an official line of Vista branded merchandise. I worked with a great group of people at City Hall and we came up with a logo and other designs that everyone loved. Unfortunately, there was an internal problem with the project and it had to be abandoned. So, I decided to take all of the artwork we developed, add some new fun designs, and give the people of Vista what they’ve been asking for for years…some cool “Vista” hats and tees and hoodies and totes and much more. I hope you enjoy your Vista stuff and wear it with pride! Vista is on the up!

If you have any suggestions for new designs or products, please send us a note via the Contact page.